As a luxury real estate marketing professional it is important to constantly improve the way you run your business. Inefficiency in any business is equal to amount of time wasted. In financial terms this is known as return on investment or ROI. First, you have to establish what your hour is worth. Then, keep a diary of all the things you do in a day and note the time you are spending on doing these items. What is your return on the time you spent doing that cycle of action? Could some of these items be delegated to someone else whose hourly rate is considerably less than yours?
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