Stay In "The Know"!!

As a luxury real estate marketing professional it is important to be well versed in all the cultures that surround us and particularly those in your marketplace. Keeping up with the latest in tech and media allows you to better suit the needs of your clients. It is a great way to establish rapport with a potential client, and to become the go to person for that community. As a luxury real estate marketing professional, it is important to continue to meet the current needs of potential clients on your web site. It's also essential that you are aware of the new tools and apps that can help you better serve your customers.

Be A Top Dog!

If you want to be top dog, step out of the pack.. In case you haven't noticed, nearly all Real estate web sites look just alike. Many of them even make it difficult to find the name of the agent - so they may as well be company sites. No one agent stands out as better or even different. They're all just members of the pack, and as far as a prospect can tell, it doesn't matter which they choose, because they are all alike. But that's not true is it? All agents are NOT created equal. Some agents (like you) work hard to help both buyers and sellers. Some (like you) take the time to become experts in their field - learning all they can about their communities, studying real estate marketing so their listings sell faster, and honing their negotiation skills to better protect and advise their clients. Some create specialty niches and become THE expert in those niches. And some... don't.